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Cognac makers ramp up U.S. efforts as China sips less

Glasses of Cognac are displayed at the Remy Martin headquarters in Cognac, FranceBy Martinne Geller COGNAC, France (Reuters) - France's centuries-old cognac houses are raising their bets on the U.S. market with new products and campaigns to broaden the drink's appeal beyond its African American stronghold. The big four producers -- LVMH Moet Hennessy, Remy Cointreau, Pernod Ricard and Beam Suntory -- have turned more of their attention to the U.S. following a drop in sales in China after an anti-graft campaign.




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